Experiencing the future
Published: September, 2007
Investigator(s): Other Investigator(s)
Journal: Science
Researcher(s): Quoidbach, J., Gilbert, D. T., & Wilson, T. D.
Abstract:
All animals can predict the hedonic consequences of events they've experienced before. But humans can predict the hedonic consequences of events they've never experienced by simulating those events in their minds. Scientists are beginning to understand how the brain simulates future events, how it uses those simulations to predict an event's hedonic consequences, and why these predictions so often go awry.
JTF grant funded: No